Now, patients are moving towards social media for more information on healthcare than ever before. You can create awareness among a certain group of patients and attract them through your social media presence.
Social media marketing in the healthcare industry involves patient engagement through sites like Facebook, Twitter, Instagram, Whats-app and YouTube. An active online presence with patient interaction, care, and the latest healthcare information will empower you to succeed in the new word of mouth advertising. It’s more important for a healthcare firm to get involved in Social Media as it is a people-focused industry. Engage Your Patients Through Social Media.
“74% of people online engage in social media, and nearly half are searching for a health professional.”
– Pew Research